Innovation Case Study
The 5X5® cooperation with pilipili resulted in the development of a wood chipper for the private market. The combination of leading technology with a user-friendly and attractive design yields an unconventional but very handy and efficient wood chipper, perfectly fit for use in the residential garden.
What started as a business run by one man with a vision, Emiel Lietaer, has scaled up into a strong international market player in garden machines. The two fundamentals of their successful company strategy are: specialisation in niche markets and continuous innovation. Core of the company is the Eliet Creative LabTM, where ideas are captured and turned into new products.
Steven Dehollander and Adriaan Debruyne founded pilipili Product Design in 1996. 20 years later pilipili works for both national and international companies and has won several awards, including a Henry van de Velde and Red Dot Design Award. The multidisciplinary design team includes specialists in styling, engineering and high-end 3D CAD. Thanks to this multiple talent and knowledge, the pilipili team can carry out a project from start to finish, from brainstorm to branding.